APTA has a strong social media presence on behalf of its members and the profession. And it's being amplified many times over by PTs and PTAs who use social media for their own reasons.

Ronald D. Peacock Jr., PT, DPT, the co-founder and CEO of iMove Health (@imovehealth), says his practice uses social media posts and a blog to share condition-specific content to patients and to the public. "Our goal is to provide content that helps individuals understand their conditions and gives them dos and don'ts of rehab for their specific condition," Peacock explains. "We want our patients and the public to know the facts about pain, movement, and exercise, as there are a ton of misconceptions that lead to catastrophizing behaviors and overall cessation of activity for many patients."

Krystyna Holland, PT, DPT, (@krystyna.holland) primarily uses Instagram to educate people about treatment options, trauma-informed care, and normal anatomical and physiological expectations, "particularly as they relate to 'taboo' topics such as toileting, intercourse, and genitals," she says, and to help patients advocate for themselves in medical visits. As the founder of Inclusive Care in Denver, Colorado, Holland reports that she also uses Instagram "for marketing digital products such as "The Playbook for Painless Sex" and the "Trauma Informed Care" webinars she teaches.